Demonstrating their commitment to outdoor education and safety, Adventure Medical Kits (AMK) raised money for NOLS last month at the 2012 Outdoor Retailer (OR) Winter Market. During the first two days of OR, AMK sold their award-winning SOL Escape Bivvy with all proceeds going to the NOLS Scholarship Fund.
The bivvy is AMK’s new, heat reflective, highly water resistant, windproof, and, most importantly, breathable emergency shelter or primary sleep system for backcountry adventures. It weighs a trim 8.5 ounces, and at $50, it’s very affordable. Although it just began shipping this month, the SOL Escape Bivvy has already gleaned awards for 2011 Gear of the Year from both Gear Junkie and National Geographic Adventure.
So why did AMK decide to donate their proceeds to the NOLS Scholarship Fund?
“The question is more like, why didn’t we do this earlier?” explained AMK Chief Marketing Officer Frank Meyer, “I think the opportunity to learn outdoor and leadership skills should be afforded to as many people as possible regardless of income level.”
Each year, NOLS offers more than $1 million in scholarship assistance to applicants who demonstrate great potential to excel as NOLS students but lack the financial means to attend. Without the generous support of staff, alumni, the broader NOLS community, and organizations like Adventure Medical Kits, many students would not be able to experience an NOLS education.
“Adventure Medical Kits’ donation to the NOLS scholarship fund through the sales of Escape Bivvys at Outdoor Retailer was a great way to show our support to a core group of outdoor users,” concluded Meyer, “We look forward to continuing to support NOLS in the future.”
To learn more about the NOLS Scholarship Fund and Campaign NOLS: Endowing Our Core Values, click here.